I work with organizations of every size in almost every sector, from kitchen-table start-ups to some of the UK’s biggest businesses, including McDonald’s, Hymans Robertson and Ordnance Survey. Some of these clients are through leading design, digital and employer brand agencies; others are direct.

Direct Clients

Hymans Robertson
Yoo Hotels
Macmillan Davies
PER Recruit
UK Music Apps
Star Hotels
The Diamond Store
Veyron Group
Baker McKenzie

Design and Digital Agencies

Deep Design
Other Creative
Work Communications New York
Radley Yeldar
Berghind Joseph
Piers and Dominic
Sapient Nitro

What They Say

“I thought I knew how to write until I met Andy! We’re a recruitment company that uses the web to attract candidates to many of our roles. We also email large numbers of people and were keen to make sure that our written word had as much impact as possible. Andy showed us how to make our sentences flow better and to communicate with our audience in a friendly and informal tone whilst still conveying key information and showing a high degree of professionalism to the reader.

I would definitely recommend talking to Andy. He can suggest easy wins which will have an immediate impact as well as delivering a communication strategy which expresses the values and character of the organisation.”

Gail McManus – Managing Director, Private Equity Recruitment Limited

“I have had the privilege of working with Andy as a valued colleague when he was Joint Creative Director of the Bernard Hodes Group, in which role he made a huge contribution to the business. He is not just a talented creative and great writer – he is a really smart thinker too. His ideas are not rarely simply an answer to a brief but come with inspiration and added value and he is a pleasure to work with.”

Helen Rosethorn – Partner, Prophet

‘Sophisticated, credible and personal, the tone of voice Andy created for Veyron has helped set us apart in the premium property sector. He developed a distinctive elevator pitch and brand vocabulary, which re-enforced our positioning. Then he brought this to life with web copy that balanced approachability with professionalism. It was extremely well-received, both internally and externally.’

Rosy Blyther – Marketing Manager, Veyron Group

“Dear Andy,

I wanted to thank you for your time, effort and perseverance with the launch of our new advertising campaign. You and Gill make a great team and we are delighted with the results.

Re-branding the business was an opportunity for us to re-launch and refresh our name in the market and we knew we were in safe hands with you both. You helped keep us on track and we really do feel you have a deep understanding and genuine interest in the long-term success of our business.

Kind regards,
Angela Franks
Director | Macmillan Davies 34 Lime St, London, EC3M 7AT

“Hi Andy
Just a quick note to thank you for all your hard work on the viral marketing campaign for SessionBand. From inception through filming and editing, you’ve played an instrumental role and delivered a great end product.”

Paul Sissons – Founder – UK Music Apps Ltd

“Words Direct is a long-term creative partner of my consultancy, PDWA. Most recently, we worked together to deliver a remote training solution to global development consultancy, GRM Futures Group. The brief was to train their team of recruiters on writing compelling copy about their business, career opportunities and clients. Seemed straightforward, except the recruiters were based in Dubai and comprised nationals from the Philippines, India, France, UAE, Russia and Pakistan.

Andy’s skill in working with complex briefs and people dynamics shone through and the course he developed is used as a benchmark in the sector. Andy brings a level of maturity, inspiration and creativity grounded in business effectiveness that is rare amongst the many copywriters I have worked with. I look forward to working with him again soon.”

Paul D’Wit
Owner PDWA Consultancy – Director, Team Brand and Communications

Contact me

Pick up the phone and say hello.
+44(0) 7710 939545

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Andy Rigden