Brand and web writing; tone of voice development; exhibition copy

Opera’s often perceived as an elitist, “difficult” art form. For the last three seasons, I’ve worked with the ENO to help them reshape this reputation. Together with Rose Design, I’ve helped the ENO define their voice and build their brand relevance by expressing the universal stories at the heart of all operas. Happily, it’s working. Annual ticket sales for the 2018/2019 season were up 40.5% with over 40% of the audience being first-time bookers.