A better world begins with you

ABB is a global engineering company, quietly transforming the modern world. Amongst other things, they power the world’s largest offshore wind farm and build BMW’s production robots. The brief was to capture this inventiveness and their social responsibility in an employer brand. ‘A better world begins with you’ was my answer – a brand position highlighting you can build a legacy at ABB.

ABB - Employer Branding

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Andy Rigden